MICHIGAN
LANSING - With the slogan Michigan. Great Lakes. Great Times. Not a great distance, state tourism officials hope to expand Michigans $10 billion annual tourism business.
The new campaign, launched this week by Travel Michigan - a division of the Michigan Economic Development Corporation - is intended to draw more travelers from surrounding states.
Its a great ad campaign, said Nancy Cain, a spokesperson for AAA.
And the timing of it is good, because with higher gas prices, people in the Midwest are going to stay in the Midwest.
The campaign features television, newspaper, radio and Internet advertisements that will be shown in Green Bay, Wis., Indianapolis, Chicago and Cleveland.