Renaming Beaner's good move for business
Beaner’s Gourmet Coffee will change its name to Biggby Coffee by Jan. 31, 2008, because the name could be interpreted as a racial slur. Bob Fish, Beaner’s chief executive and a 1989 MSU graduate, based the store’s name on the coffee bean, and said he didn’t realize the word “beaner” was also used as a racial slur.