MICHIGAN
As more students turn to online sites for a cheaper way to watch movies, local theaters and movie rental stores might be hit by the shift.
More than 27 million U.S. customers are subscribed to Netflix, according to Netflix’s 2012 financial statement released last week. The number of customers increased by more than 2 million between its third and fourth quarters in 2012, and rose by 5.48 million since the fourth quarter in 2011.
Brian Ballast, district manager for the Lansing-area Family Video, said many of the customers of the Family Video locations in Lansing are MSU or Lansing Community College students.
But the number of young movie renters might dwindle as Netflix rises in popularity.