Marketing seniors gain hands-on experience
When Erin Luytjes graduates from MSU in December, the marketing senior’s résumé will include professional experience from an unlikely source: an MSU classroom. Eleven marketing senior students, including Luytjes, who enrolled in section three of Marketing 460 this semester created a marketing campaign for the 2010 Honda Insight, a hybrid vehicle produced by Honda Motor Co. Instead of a December final exam, the students will compete against teams from about 20 U.S. schools in the 2010 Honda Insight Marketing Competition for an opportunity to pitch their campaign to company executives later this year.