Spartans across the globe will have the opportunity to showcase their unique daily experiences by participating in a video project that takes place for today only.
MSU Communications and Brand Strategy, or CABS, has undertaken 360.24, a project that strives to show Spartans in their ordinary and extraordinary moments.
Jim Peck, executive producer of 360.24, said CABS is asking Spartans to take videos and photos and record audio from small moments of their day today using any device.
“It’s the opportunity to have the ultimate global selfie moment,” Peck said, chuckling.
The media, which can be uploaded between Nov. 6 and Nov. 21, will be used to create a documentary that is set to be released in January, Peck said.
Todd Carter, assistant vice president of marketing communications for CABS, said the goal is to get enough footage to make the video eight to 12 minutes long. If there is enough content, it will become a half-hour show to air on the Big Ten Network.
“Until we get it all, we’re not sure where it’s going to end up,” Carter said, adding that the resulting video will probably be organized chronologically.
Peck hopes to get many submissions from Spartans in various reaches of the world. He already has heard enthusiastic support from people in Australia and other parts of the globe that have reached Nov. 6 a little faster than those in the U.S. because of the time difference.
Peck said the documentary will serve as a symbol of MSU’s work ethic.
“It’s a message of hardworking excellence — those are two words that continue to resonate with me,” Peck said. “I hope this project shows people who (aren’t afraid of) rolling up their sleeves and getting to work.”
Peck said the day was chosen because of its ordinary nature, specifically to capture Spartans in their natural element.
“I didn’t want to pick a day that was a holiday or a weekend,” Peck said. “We wanted to pick a day that seemed like any other day.”
Scott Westerman, executive director of the MSU Alumni Association, said in an email that he hopes 360.24 will become an annual MSU tradition.
“The real magic, to me, are those individual Spartans who will document an event in their own daily existence … and making their own personal difference as only ‘Spartans Will,’” Westerman said.
Students can find more information on the event and upload their media at www.msu.edu/360.24.
Health and Environment reporter Celeste Bott contributed to this report
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