Group looks at effect of social norm programs
A growing number of campuses are telling students that their peers drink more responsibly than they may think, but little information is available to show if such efforts result in safer drinking practices.But a Massachusetts-based education policy group is collecting data from 34 colleges nationwide to prove such campaigns - known as social norms programs - lead to more responsible drinking by college students.To date the effectiveness has been largely anecdotal, said Helen Stubbs, a spokeswoman for the Education Development Center Inc. Certainly its been shown to work on some campuses.Studies show most students think other students drink heavily, when in reality most abstain or drink moderately, Stubbs said.