MSU packaging school study shows packages affect purchases
A recent study from the MSU School of Packaging shows that consumers are more likely to purchase packages that have a long shelf life, are easy to open and are made from bio-based products. Georgios Koutsimanis, a doctoral student and graduate assistant, said the report asked people around the country what type of packages they would be inclined to purchase. “We couldn’t find anything like it,” Koutsimanis said.








