MSU hosted a special event Monday, named "Farewell To The Flock," celebrating the end of its long-running Ducks campaign. A massive line of students queued at the MSU Union, eager to grab the final pieces of beloved duck-themed memorabilia, which included limited-edition T-shirts and stickers.

The event, organized by University Health and Wellbeing (UHW), featured an evening of duck-themed activities that captured the spirit of the 15-year campaign. Students participated in trivia about the campaign’s history, decorated rubber ducks and reflected on the impact of the beloved initiative.

After 15 years, The Ducks are taking their final bow. The event Monday marked the start of a new chapter: as part of its commitment to meeting the evolving needs of students, UHW will transition to a new campaign, titled "We Polled and ..."

The new initiative reflects a modern approach to health promotion, using student insight and feedback to better align with their values and priorities. The goal? To ensure the messaging remains relevant and resonates in today’s fast-paced, digitally-connected campus environment.

Finance senior Arjun Kashyap spoke on the impact these simple symbols had over their 15-year stay.

"It was nice to have around campus, the fact that something so silly and trivial can have such an impact ... people see these ducks around campus, they go home and search why that is, the awareness aspect is genius," Kashyap said.

The campaign, originally created by MSU advertising students, used ducks as symbols to promote safe behaviors, particularly around alcohol consumption. Through posters, social media and interactive events like the annual Duck Hunt, it became a memorable and effective tool for sparking conversations about health and safety.

As the night wrapped up, attendees left with more than just memorabilia — they carried forward the spirit of the campaign.