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New NIL rules effective August 1 are unlikely to impact MSU, assistant AD says

July 31, 2024
<p>Inside of 1855 Place on Harrison Road in East Lansing on Dec. 7, 2023. 1855 Place is home to the MSU Athletics Department offices. </p>

Inside of 1855 Place on Harrison Road in East Lansing on Dec. 7, 2023. 1855 Place is home to the MSU Athletics Department offices.

The evolving nature of name, image and likeness, or NIL, has completely changed the collegiate sports landscape since its inception in 2021.

On April 17, 2024, the NCAA Division I Council unanimously voted to change the guidelines to protect student-athletes. 

Effective August 1, the changes require student-athletes to disclose NIL activities. The NCAA will also work with schools to provide standardized contracts, provide voluntary registration through the NCAA for third-party NIL service providers and athletes and expand upon NIL education.

The NCAA already asks that athletes disclose any NIL deals upwards of $600 no later than 30 days after signing an NIL deal. At least twice a year, the NCAA will use the disclosed information to develop a database so student-athletes can better understand the terms and rates of their NIL deals. 20 states already have disclosure requirements.

The NCAA will provide standardized contracts, which serve as an outline for student-athletes NIL deals. The contracts aim to help student-athletes and their families make informed decisions regarding deals.

“There’s going to be a voluntary registry for folks that provide NIL services, so agents, marketing reps, all those people,” MSU Assistant Athletic Director and Special NIL Advisor Darien Harris said. “The NCAA is creating a registry, but it’s voluntary because they don’t want to have any pushback or liability in terms of forcing folks that are providing services.”

The expansion of NIL education for student-athletes may occur at other schools, but MSU’s athletic department already offers a program for NIL education, Harris said. 

“We’re probably going to stick with what we have, it’s pretty robust anyways, I think (MSU’s NIL program is) as robust as you can get and I don’t see us having to add anything else,” Harris said.

The new guidelines aim to protect student-athletes and educate them about the kind of deals they're making, as well as identify different trends in NIL.

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