Terry Terry, president of the Michigan Institute for Contemporary Art, joined Lansing Mayor Virg Bernero and the president of the Greater Lansing Convention and Visitors Bureau Jack Schripsema on Tuesday to announce the first Grand American Fish Rodeo.

The event will be held this summer June 12-14.

“This is a grand opportunity for Greater Lansing,” Schripsema said during the press conference. “I encourage our business community to take the bait and partner with us on this event.”

The event will feature a variety of activities that people can participate in during the weekend. Events such as fishing, boat parades, casting contests, cooking contests, fish races, kayak races, outdoor movies and live music will entertain attendees.

While the event is all for fun, there also will be award ceremonies where people will be recognized for their victories during the weekend.

“We want to get Lansing on the map,” Terry said during the conference. “This is a grand idea, this is not a local neighborhood event. We want everybody in the world to know what is going on here.”

The founders of the event are trying to hook anglers from across the state of Michigan, as well as the rest of the country.

Terry said the groups are teaming up with the state of Michigan’s Department of Natural Resources to help stock the river with fish to make the events possible and give people many chances to catch fish during the contests.

“I think it is cool and I think people will be drawn to it,” Bernero said during the press conference. “It’s different, it’s unique, it is taking advantage of one of our great resources in the Grand River and that’s phenomenal.”

Fishers aren’t the only ones who might be hooked.

Fisheries and wildlife senior Seth Lucks said although all of the traffic from the event might cause environmental issues, it’ll bring attention and revenue ?to Lansing and the Grand River.

“It’s a pretty good idea to get people used to the idea that this is a really nice river and it ?can be fished and used,” Lucks said.