MSU plans to give students the opportunity to sport some pink with their green and white by partnering with Blue Cross Blue Shield of Michigan to raise awareness about breast cancer during this week’s Homecoming football game on Saturday.
The nonprofit health care organization will provide attendees with reversible cheer cards in Spartan Stadium that read ‘Go Green/Go Pink’ or ‘Go White/Go Pink.’
“We’re partnering with the MSU Athletics Department to do the first game day take over at MSU,” said Andy Hetzel, vice president of corporate communications at Blue Cross Blue Shield of Michigan.
The athletic department will be distributing 75,000 cards at the game as fans enter. The department was excited to collaborate with their long-term partner, said Joe Rood, assistant director of sales and marketing at the MSU Athletics Department.
Those attending the game should be looking at the video wall for cues for when to hold the cards up, Hetzel said. Spartan cheerleaders also will be holding the cards encouraging the same.
In addition to the cheer cards, Blue Cross Blue Shield of Michigan will have two booths outside of the stadium where representatives of the organization will hand out information about early detection and prevention, in addition to spreading awareness about the organization’s kick cancer campaign.
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