Tuesday, January 13, 2026

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Yesterday, the nation remembered one of the darkest days in its history.

Twelve years later, millions of people are recounting the events that slaughtered thousands of people in the name of terror by reflecting, holding memorials and marketing campaigns.

Wait … marketing campaigns? You bet.

In today’s world where people will do anything for a click or a sale, the 9/11 attacks turned into a way for people to shamelessly advertising themselves.

I’m sure we all saw one or two of them yesterday, but Twitter was an absolute cesspool for the “Look how important I am” trend throughout the day. “RT if you remember where you were on 9/11/2001” and “RT for those lost and never forgotten” were sadly floating around the Twittersphere.

First off, the only people that forgot where they were are either infants or people who suffered major head trauma with memory loss as a result. No one, and I mean no one, should forget where they were. The question was absurd, but hey, I’m sure the follower number skyrocketed after your tweet tailored around a day thousands of family’s lives changed.

Unfortunately, remembering one of the world’s most violent acts didn’t stop at shameless tweeters trying to up their Twitter game. It even spread into a few businesses trying to make a quick buck off the infamous day.

The Starkville Daily News in Mississippi held a special that was an idea that came from the worst marketing meeting of the year; they gave readers the chance to renew their subscription for $9.11 a month.

Have you cringed yet? Well if you haven’t, fear not, there’s more.

Tumbledown Trails Golf Course tumbled down the list of respect with many customers when they offered nine holes of golf for $9.11. Is that a great deal? It’s actually a steal. But is it a good idea? No, it’s a crime.

I know everyone keeps saying how America is getting more sensitive, but this is a no brainer. Just for a reminder, this is what happened on that day. This is what people are trying to get retweets and money off of:

People flying back home to their families were unknowingly inside a metaphorical bullet used to take down one of the biggest buildings in the world. People working in the World Trade Centers and the Pentagon burned to death inside of their own office. Helpless people jumped tens of stories out of buildings to their deaths because there was no other option of a hopeful survival.

And most importantly, friends and families still are scarred from that dark Tuesday morning. Would you try to sell them something to their face to commemorate the day? Would you say, “If you give me a high five, you will be remembering your son or daughter”?

You wouldn’t, and therefore you really shouldn’t try to rack up the “RT’s” off of a tragedy.

If you want to do it right in a decent manner, simply send out a tweet or Facebook status asking for people to remember. Not asking for a “like” or a retweet, but for a heartfelt remembrance of heroes and victims, just like the thousands of citizens who made the pilgrimage to the National September 11 Memorial and Museum in New York.

One of the trending hashtags on Twitter as I am typing this is “#NeverForget,” and we won’t. We can’t. But we also can’t let ethics go over our heads, no matter how much you irrationally think it could help out business or your internet point count.

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