“Basically, we’re Wal-Mart times 10,” Potter said. “Anything you could buy anywhere (else), you can get it here.”

Lansing resident and store employee Maria Neil shopped at the store with her grandfather and uncle before she began working there.

“It’s awesome, some of the things you can find in here — you would actually think some of the things on display would be found in a museum,” Neil said.

Dicker and Deal offers items varying from jewelry and guns to furniture and tools.The store began in a small corner of the building and has expanded, now filling all three floors with merchandise.

Potter said the store is kind of like a maze and people get lost just walking around.

“I love it here,” Neil said. “We get a lot of customers — we have so much stuff.”

According to Potter, they see people from all walks of life who come through the store.

“Anywhere from people who are way out on their luck to guys in three-piece suits with $20,000 rings.” Potter said. “We see it all.”

Neil said the store offers great customer service and is much more calm compared to the pawn shop shows on television.

Dimondale, Mich. resident Josh Houghtaling said he visited the store to sell his ex-girlfriend’s engagement ring. Though he got less than he expected for it, Houghtaling said he was satisfied.
“I’d rather shop here than a corporate store,” Houghtaling said.

“A lot of customers, they come in and they like what they see,” Neil said. “When they leave, they are happy and satisfied.”