Advertising senior Maddie Rosemurgy had no intention of submitting her work to be judged for the 2013 Mid-Michigan ADDY Awards. But after some encouragement from professor Henry Brimmer, her mind quickly changed.
“Henry chose some of my projects from class, and I thought ‘If he thinks they’re good, that’s enough, and I might as well do it,’” Rosemurgy said.
Along with several MSU students, Rosemurgy was given a gold ADDY for her work during Thursday’s ADDY Award ceremony, hosted in the Union Ballroom.
“I did not expect to do this well, since I just switched into advertising last year,” Rosemurgy said. “When I heard my name called, I was actually shocked.”
Each year, the American Advertising Federation hosts the ADDY Awards in regions across the country to honor advertising work in a series of categories, such as billboards, posters and video. Rather than hosting the usual black-tie event, this year’s ceremony theme, called “Mid Men,” channelled the vintage feel of AMC’s drama, “Mad Men.”
The Mid-Michigan awards included student work as well as the advertisements of design companies across Greater Lansing. One such company was Redhead Design Studio in Lansing, which received several gold and silver awards Thursday.
MSU alumna Elise Androkites, a graphic designer at the studio, said the awards came as a result of a growth in creative teamwork at the studio.
“We’ve worked extremely well with our collaborative efforts this year,” Androkites said. “We’re an agency that really likes to think outside the box but still please our clients.”
Media and information senior Jennifer Berggren won a gold ADDY with Brimmer’s help as well. Berggren shot a video for Brimmer’s art installation, “Gravity Matters Little,” which was featured in ArtPrize, an art competition in Grand Rapids.
“It’s such an honor, when I didn’t even think to enter (before),” Berggren said. “It was more for exposure for ArtPrize. It’s just awesome, especially with all of the competition.”
When it comes to her achievements through Redhead Design Studio, Androkites said she still credits her skills to MSU.
“In my time at MSU I learned creative thinking, brainstorming and more problem solving,” she said.
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