To bring about some fairy-tale student appeal, the University Activities Board, or UAB, hosted an on-campus screening of Paramount Pictures’ new movie, “Hansel and Gretel: Witch Hunters” Thursday in Wells Hall.
The R-rated film adaptation of the Grimm’s Fairy Tale depicts Hansel and Gretel in a modern-day setting as bounty hunters. It officially hits theaters today.
Jenna Virant, the UAB films director, said the group often receives offers to host on-campus pre-screenings throughout the year from movie companies, such as Paramount Pictures and Universal Studios. UAB typically receives money from the production studios to host the screenings, in efforts to bring additional publicity to a movie.
“It’s just a really good opportunity to get a word out about the film,” Virant said. “A lot of viewers see it before it comes out, and it gets out through word of mouth.”
Virant said about 700 students typically come out to the screenings.
UAB has another screening in February for Relativity Media’s “Act of Valor,” an adaptation of past missions performed by U.S. Navy Seals.
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