GE, mtvU offer $25K for earth-friendly ideas
General Electric Co. and mtvU have teamed up to motivate college students to save the environment. In early September, the groups announced the "ecomagination Challenge," a nationwide contest encouraging college students to think of inventive, cost-conscious ways to improve their campus environments. "We essentially partnered with (General Electric) because we started hearing that the environment and global warming were becoming very serious issues," mtvU general manager Stephen Friedman said.