Universal unveils CD copy-proof technology
CD-duplicating gurus may find themselves getting burned in the near future. Record companies have noticed a decline in sales this past year, and Universal Records spokesman Bob Bernstein said its due to the accessibility of CD burners and free music Internet sites. Like the rest of the entertainment industry, Universal Music Group is evaluating emerging technologies to assess their viability in controlling the growing problem of unauthorized copying, duplication and dissemination, Bernstein said in a written statement. In response to these barriers, Universal released an album in December with a copy-proof feature. The soundtrack More Fast and Furious contains a sticker that explains the presence of copy protection and that some playback difficulties may persist. The integration of copy-protection technology into some of our CDs is a first step in measuring its effectiveness in a quickly evolving marketplace, Bernstein said. When music is made available without permission, the appropriate licenses, artists and other creators are deprived of their livelihoods. Universal Music Group and Warner Bros.