Low blood-drive donations prompt Red Cross campaign
The Michigan chapters of the American Red Cross have the lowest blood supply levels in a decade. MSU students leaving for the summer and high school classes coming to a close give the Red Cross fewer possible donors. A new campaign called "Strive for Five" started on Friday to help increase blood donations for the summer. It encourages sponsors to give five more pints of blood than their original goal, American Red Cross Marketing Manager Kelly Rogers said. The campaign began because this summer is projected to be the lowest blood-drive turnout in years, said Justin Looyenga, donor recruitment representative for the Mid-Michigan Chapter of the American Red Cross. "We're really going to be struggling this summer," Looyenga said. The summer always is a problem for the organization, Rogers said.