Local radio remains popular despite competition
Despite the recent emergence of alternate music sources, people are remaining loyal to their local radio stations, according to a local report. The Communications Research Institute of East Lansing, or CRI, conducted a project to determine whether radio interest is being replaced by the high-tech world of satellite radio, personal MP3 players and Internet radio, CRI research team member and MSU Chair of the Department of Communication Charles Atkin said. "In each case, the total size of the audience isn't as large as for radio," he said.