Study links shopping, music
Jazzy tunes and fast beats are for more than just listening pleasure - they're also designed to influence consumer spending habits, according to music distributors and business owners. PlayNetwork spokesman Ryan Risenmay said there's definitely a connection between music and consumer behavior, based on informal observations from retailers. PlayNetwork, a company based in Redmond, Wash., distributes thousands of songs from jazz to pop to retailers, including Abercrombie & Fitch, Cosí, Finish Line and Starbucks. "Research found that some softer music can put people at ease and some faster pace music can pick up the pace of the shopping experience," Risenmay said.