Marissa Kley, Sarina Patel and friends pose while tailgating on Michigan State University’s campus before the football game against Boston College in East Lansing, Michigan, on Sept. 6, 2025.
"What am I going to wear to the football game?" is a question that haunts most students leading up to a chilly Saturday in the fall. With the rise of micro-trends being formed on social media platforms, Spartan Stadium is seeing changes in traditional game day fashion.
Currently there is an increase in Michigan State University students gaining traction on social media for producing content like "A day in the life as an MSU student" or "Get ready with me for a MSU football game." This as well as accounts creating game day outfit ideas is inspiring students and fans to experiment with their wardrobes.
Items like cowboy boots, gingham boxer shorts and athletic workout sets are becoming an extremely common sight at tailgates. These fashion shifts are also extending to men, with striped game day bibs and MSU polo’s dominating the current trends.
Accessories have also become a huge part of the perfect game day outfit. This is being seen in a number of ways but most commonly in chunky jewelry and hair bows.
"A nice hat and ribbon is probably the first thing I grab when I’m thinking of spicing up an outfit," content creator and economics junior Amelia Orlowski said. "I know with micro-trends a lot of people like to hop on the same trends, so something to diversify and make you stand out a little bit is something that’s always going to be a go to for me."
Seeing content creators participating in these fashion choices and putting a unique spin on them is causing ripples amongst their audiences, pushing students to test their creativity and their self expression. Another one of these content creators is interior design sophomore Elizabeth Gurski.
"I feel like social media is influencing people’s game day outfits 100% but specifically TikTok," Gurski said. "Even today I looked it up and game day outfits has 70,000 hashtags, which means 70,000 videos have been posted this week relating to game day outfits"
These styles are heavily influenced by the fashion culture at universities in the SEC conference. Universities such as the University of Alabama and the University of Tennessee have become well known for showcasing their Saturday best. Although sundresses and game day pins are yet to make a big appearance, Saturdays still are becoming a more formal event in other conferences. Though for most Spartans, staying photo ready is not the biggest worry.
"Having outfits that are versatile and that you can be comfortable in is so important," Orlowski said. "I am someone that loves to go for fashion, but will also always go for comfort."
The long days that feature unpredictable weather brings out another level of creativity to the students. Having to plan for both sunny 80 degree games and snowy 20 degree games leaves so much room for unique outfit choices. Being able to find the perfect balance in both can quickly become expensive.
This is causing DIY projects like bedazzled baby tees and patchwork sweatshirts to have a huge spike in popularity. This trend that was started by smaller businesses on social media platforms has taken campus by storm.
Now more than ever fans are taking these ideas and twisting them into a unique way to express themselves.
"I’ve noticed a lot of fun face paint, and students customizing their shirts by cropping them or tying them," humanities junior Madison Laucher said. "It makes the crowd feel really spirited and creative."
This DIY trend is also extending to older MSU gear. With students turning towards thrifting and vintage pop-up stores to not only build their Michigan State collections but personalized them. These pieces are often reused year after year and tend to be passed down to new generations of Spartans.
It seems like the days of simply throwing on a MSU sweatshirt and jeans are over and have been replaced with more diverse fashion choices. With the short lives that these types of trends live in, it's becoming increasingly important to explore what your own personal style is.
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