Pure Options cannabis shop opened on Aug. 23, 2021 on the outskirts of Frandor Shopping Center. Shot on Sept. 14, 2021.
Marijuana retailer Pure Options is gearing up for an event set to elevate the back to school scene, hosting rapper 2 Chainz as a headliner along with food and a watch party for the MSU vs. Maryland football game on a jumbotron screen.
The event, which is part of the dispensary’s concert series, will take place on Sep. 7 from 1-7 p.m., will host a variety of cannabis vendors, games, food trucks, and music from local artists, some of which will be announced on August 27. The event is 21 and up.
Creative and events director for Pure Options Brandon "Rock" Joseph said the general admission tickets to the event are $20.
Joseph said another option is VIP tickets, which cost $200 each.
“We’re going to have a special area that we’re going to set up for VIP people and a bag with $400 worth of different cannabis products," Joseph said. "It’s actually a really good value for that.”
Joseph said Pure Options was able to have 2 Chainz headline the event through known connections with his camp.
“One of my best friends does a lot of work with 2 Chainz and his people,” Joseph said. “We thought 'Who could we bring to East Lansing?' We’re really trying to bring top tier artists to East Lansing to showcase.”
Joseph said one of the biggest things the dispensary is trying to do with the upcoming event, along with future events, is offer affordable tickets.
“Where can you go and see 2 Chainz for $20?” Joseph said. “We were going to do it for free, we were really debating whether we were going to do it. We were like 'Why not just make it an affordable concert?' Moving forward, that’s what we’re really trying to do, is making it affordable."
Joseph said its upcoming EDM show, the dispensary would be offering limited discounted tickets.
Joseph said the overall goal for events like the one on Sep. 7 is to bring more things to do in East Lansing.
“We’re really not trying to make money, we’re trying to bring more stuff to the community and for people to have a good time,” Joseph said. “We obviously have a consumption license, so this is a 21 and up event. You will be able to smoke cannabis at this event. We’re one of the few people in the state that holds this license so we’re really trying to get this set up and get structure for years to come for us to start doing this kind of stuff more. We’re trying to show our community that we can have nice things.”
Joseph said events like these are new to the state, but Pure Options is continuously looking for a way to offer students a good time and see a concert they can afford.
The event will be held in the Pure Options Lansing East (Frandor) Parking Lot at 125 N. Clippert Street, Lansing, MI. Tickets can be purchased here.
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