“One thing that we have noticed is that people will drive as far as Grand Rapids – that’s an hour in each direction – just to get cookies,” Lord said.

Lansing residents Honorine Akono and Morgan Roy waited in line for almost an hour to get a box of cookies. 

“I love Crumbl Cookies,” Akono said. “I first tried it in Texas and I was really sad there weren’t any [locations] in Lansing so . . . I was definitely coming to try it.” 

Roy said she was inspired to try Crumbl after seeing the company on Tik Tok.

Lord said the Lansing location was approved in the summer of 2021 and construction began in July this past summer. The company also plans to open a location in East Lansing in 2023. 

“For all kinds of people in the community, it’s a chance for them to be able to have a Crumbl to call their own, where they can still get what they want without having to spend half their day driving,” Lord said.

Crumbl Cookies is located at 501 N. Marketplace Blvd. East in Lansing and is open from 8 a.m. to 10 p.m., Monday through Thursday, and until midnight on Fridays and Saturdays.