The MSU Athletics Department and FOX Sports announced a 15-year agreement in excess of $150 million Thursday.
The partnership will go into effect the 2016-17 academic year and will give FOX Sports marketing and corporate partnership rights with MSU's 25 varsity sports.
According to a press release, the agreement will include in-venue signage, print, radio, television programming, corporate hospitality, digital and social media integration, promotional and experiential activities, and intellectual property rights and official designations.
"Now is the right time and FOX Sports is the right partner for Michigan State. FOX Sports can focus on building the Michigan State brand and leverage synergies with the FOX Sports family of networks, including FOX Sports Detroit and BTN," MSU Athletics Director Mark Hollis said in a press release. “The increased revenue will help Michigan State address the growing expenditures related to enhancing the student-athlete experience, including scholarships, cost of attendance, academic support, team travel, athletic training and medical services.”
MSU joins the likes of Auburn, Georgetown, Southern California, Villanova and the Big East Conference as schools and conferences included in FOX Sports' roster of collegiate partnerships.
“We are proud to partner with Michigan State Athletics and its roster of long-term, committed corporate sponsors,” Kyle Sherman, President, Home Team Sports and FOX College Properties, said in the press release. “This is a special opportunity, and one we are committed to growing in the finest traditions of Michigan State Athletics.”
According to the release, the agreement deepens FOX Sports' relationship with MSU and the Big Ten Conference. FOX Sports is a majority owner of the Big Ten Network, which many of MSU's sporting events are televised on.
In addition to this, Spartan Sports Network will continue to work with FOX Sports to bring live radio broadcasts to more than 35 affiliate radio stations.
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