The Regal Lansing Mall Stadium 12 & RPX will open this Friday in the Lansing Mall, following a series of special events and viewings taking place this week.

The new 12-screen theatre, accommodating more than 2,300 moviegoers, will offer cutting-edge auditory and visual technology.

“Opening the first Regal Cinemas in Lansing is very exciting for us. And I’m certain that moviegoers are going to be impressed not only with our new theatre, but also by how Regal truly appreciates our guests as evidenced by the Royal Crown Club, which is the number one loyalty and rewards program among all theatre exhibitors,” Jewel Gallagher, northern marketing manager for Regal Entertainment Group said in a statement. “Lansing is an important market to Regal and we’re proud to be a part of this tremendous community.”

The theatre will host themed preview events July 7 through July 9 to support local charities. The events include Regal Cares & Shares Day, benefitting the Greater Lansing Food Bank; Regal Family Fun Day, benefitting Ele’s Place for grieving children and teens; and Regal Dream It, Achieve It Day, benefitting Junior Achievement of Mid-Michigan.

“Regal is so fortunate to be able to give back during its grand opening festivities. These themed days, along with the special pricing, offer more reasons to celebrate,” Russ Nunley, vice president of marketing and communications for Regal Entertainment Group, said. “We welcome the opportunity to show our community spirit by giving back to local organizations while also showing off our brand new theatre.”

Moviegoers who belong to the Regal Crown Club, which allows patrons to accumulate credits at the box office and concession stand, can enjoy free popcorn and soft drinks with each admission July 11 through July 31.