A sea of plaid covered the Brenke Fish Ladder in Old Town this Friday as part of the third annual celebration of Plaidurday, the brainchild of MSU alumnus Justin “Bugsy” Sailor.
“It started in 2010 when a coworker made fun of me for wearing plaid flannels so often,” Sailor said. “They did a lot of joking, so I figured I would wear more plaid. The name came first: Plaidurday. I thought I could make something out of that. I purchased the domain name online and ran with it from there.”
Plaidurday takes place on the first Friday of October and it’s purpose is simply to celebrate plaid. This past Plaidurday, Sailor encouraged attendees to bring a plaid shirt to donate to the City Rescue Mission of Lansing, which planned to give them to the area’s homeless. According to Sailor, more than 100 shirts were donated.
This year, 89 people attended the Plaidurday celebration and dogs sported plaid bandanas and even cutoff shirts.
“We went to Goodwill and found some plaid shirts for our dog. While long-sleeved ones were adorable, it didn’t let her walk,” Lansing resident John Buckler said, referring to his dog, Cora. “So we gave her a cutoff. We thought she would be a good addition to the celebration.”
As well as Lansing residents, many MSU students attended the celebration as well, which happened in conjunction with Old Town’s Oktoberfest.
“Plaid is such a common, everyday thing that comes in different shapes and patterns. We thought it would be a fun thing to do, so we did our best to recruit other undergrads,” mechanical engineering senior Jake Sparks said. “I wanted to come to meet people and just to be a part of something.”
Sailor’s long-term goal is to make Plaidurday a world-wide occurrence that would involve plaid bar crawls, Plaidurday events, shirt donations or even shared photos on social media. Sailor ultimately hopes Plaidurday will bring people together in unique and creative ways.
“I didn’t know if Plaidurday would catch on or not,” Sailor said. ”I like to take on projects, it’s what I thrive on. I would encourage people to take a photo of themselves in plaid and share it on social media. It’s an easy way for anyone to participate.”
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