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New website to serve as Pres. Simon’s 2012 report

January 7, 2013

With more than 10 sites across five continents, the crew of the new Spartans Will. 360 is setting out to show people across the globe what MSU is doing to make a difference in East Lansing.

The project will document students, faculty and staff making their marks — whether it’s in Michigan or across the world.

The trip will start in the Great Lakes State and will stop at undisclosed locations in the U.S. and across the world where Spartans currently reside. The trip ends back in Michigan, where the project and the Spartans got their start.

The project, conceived by Jim Peck — Big Ten Network Executive Producer and director of university photography and videography — will act as President Lou Anna K. Simon’s report for 2012.

“It really is a unique way to do a president’s report and a great way to showcase Spartans and the work they do,” communications manager Lisa Mulcrone said.

Most president’s reports traditionally are done in print, said Heather Swain, vice president for communication and brand strategy. Last year’s report took the form of an interactive website with videos showcasing MSU community members.

“In doing a project like this one, we tell interesting stories people could follow along with,” Peck said.

“Part of my idea was more about how people don’t want to hear about something like this, they want (to) go there and see the places and meet the people (and) feel like they’re having that experience themselves.”

Thousands already have watched videos on YouTube of other Spartans Will projects. Hopefully, students and other Spartan fans will follow along with the new project as well, Peck said.

“MSU has a lot of great opportunities,” biomedical laboratory diagnostics freshman Taryelle White said. “Getting to participate in something like Spartans Will is something that I would definitely like to get involved with in the future.”

The crew soon will begin posting various blogs, photos, videos and tweets on Facebook, facebook.com/SpartansWill360, Twitter, @spartanswill360, and official website, report.president.msu.edu/360, which is set to go live Jan. 8, Swain said.

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