A new Click It or Ticket advertising campaign is now in effect advising Michigan motorists of upcoming statewide safety belt enforcements, according to a Michigan State Police press release.
The two-week campaign serves to remind people of the annual Memorial Day safety belt enforcement, beginning May 19 and ending June 1.
The advertisements are specifically directed toward men ages 18 to 34, and will be shown at Detroit’s Comerica Park, movie theaters, and projected on the sides of buildings, in addition to radio and TV advertisements.
According to the release, a study conducted by the Wayne State University Transportation Research Group found that almost half of all men ages 18 to 34 who were killed in car crashes last year were not wearing safety belts.
The campaign is being funded by federal traffic safety dollars.
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