The everyday sneaker has transcended from purely athletic wear to both a fashion statement and lifestyle.
Fine footing
No matter what trends come and go, these kicks remain classics:
Air Jordans
KangaROOS Lotus
Reebok Pumps
Top brands
These companies have lasted the test of time and trends and continue to meet the demands of sneaker-hungry athletes as well as the fashion forward:
Puma — Founded in 1924 as Gebr
der Dassler Schuhfabrik and renamed in 1948, the company now features footwear by designers like Alexander McQueen.
Reebok — Founded in 1958 as a companion company to J. W. Foster and Sons, the company was acquired by the adidas Group in 2006.
Nike — Founded in 1964 as Blue Ribbon Sports, the company goes by the motto of co-founder Bill Bowerman; “‘If you have a body, you are an athlete.”
Brands to check out
Up-and-coming sneaker brands have tapped into the lifestyle market of footwear, creating stylish shoes not meant for the court:
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Creative Recreation was founded in 2002 as a footwear company geared at “young professionals with style.”
Royal Elastics came on the scene in 1996 when the company’s founders decided shoelaces were a thing of the past, solely designing shoes with alternative closures.
Where to buy
Whether you are looking for a classic pair of vintage kicks or the latest styles, the greater Lansing area features a bevy of suppliers for the sneakerhead:
Scavenger Hunt
503 E. Grand River Ave.
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Urban Outfitters
115 E. Grand River Ave.
Meridian Mall
1982 W. Grand River Ave., Okemos:
Foot Locker
Finish Line
Journeys
Sneaker sources
For everything about sneakers in print:
Sneaker Freaker Magazine
Sneaker Nation
