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Students question validity of ads

February 7, 2003

It's a bright summer day as a car full of teenagers pulls repeatedly into a drive-through, asking for bogus orders of food and the phone number of the girl working inside. They eventually realize they don't have any money and drive away.

Each time the teens are in the drive-through, a little girl is shown riding her bike in front of the car. The teens in the car have been smoking marijuana and because of their impaired judgment they hit the girl as she rides by on the sidewalk.

This scene is one of the commercials that has aired on television since October to discourage marijuana use and to educate teens on the effects drug use can have on judgment.

The commercials, part of the Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign, illustrate a number of scenarios that could potentially result from using marijuana.

Another commercial shows a girl being taken advantage of by her boyfriend at a party. Both had been using drugs. There is also a similar ad showing two teenage boys sitting in their parent's office smoking pot when one of the teens is shot by a gun that was in the desk of the office.

No-preference freshman Andy Randazzo said the commercials are a good way for the campaign to educate people about marijuana.

"I think they are very effective due to the fact that they get the point across that eventually marijuana use will catch up to you and tear you apart," he said. "I don't think there is any better way to promote anti-marijuana use. I think that if you use marijuana you are not only messing yourself up now but later you will experience major problems that could have been avoided."

Not all students share Randazzo's sentiments.

"I don't think they stop kids who are already using (marijuana)," pre-vet sophomore Rebecca Bloom said.

"If anything, it might make teens think a little about what can happen but when the time comes around when they are with a crowd that they want to be accepted into, they are not going to think about the consequences."

Bloom added younger kids are more likely to try marijuana in order to be accepted into a crowd because they have not yet matured.

Other students said the commercials are unrealistic and the scenarios portrayed are unlikely to actually occur due to marijuana use.

No-preference freshman Lindsay Lundgren said the commercials are overexaggerated. Lundgren had never heard of accidents involving marijuana similar to those being shown in the commercials and said these scenarios would be better used to promote anti-drunken driving campaigns.

"I think a better way to promote anti-marijuana would be to show what it does to your brain, your body and your life in general - not just what is happening because of marijuana right now but what will happen to a person in the future who has smoked it," she said.

Marketing sophomore David Alexander also had ideas for a more effective campaign, which should be more honest and more realistic about the effects of marijuana.

"The commercials are effective but not based on actual fact," Alexander said. "They are sponsored by the government and can say what they want and not have to defend it. They are basically propaganda."

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