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MSU, Nike should seek student input before making change

My initial reaction when I was invited to the Facebook group JUST DON’T — No New Nike-influenced Spartan helmet and saw this new logo was disgust. Of course I went right ahead and accepted the request and invited all my Facebook friends from MSU. But as the days passed and I followed the story and heard everyone put in their two cents about why this logo or that logo is better, I realized something. It’s not the changing of the logo that is so bad, it’s just this new logo. And what’s even worse is the lack of input the university sought out from its students, alumni and fans.

I am proud to be an MSU student. I am proud to be a Spartan. I represent this school everywhere I go, from an interview to just being out wearing an MSU hat or shirt and yelling “Go Green” to another fan. I bleed Green and White. It’s not just me out there; all Spartans have a special tie to this school, and we pride ourselves on having that tie to the university — that’s what makes us Spartans the best fans, as opposed to those Wal-Mart Wolverines. But we are finding ourselves in the dark on this decision about what logo will represent us. What logo we will don as we watch a late season football game in freezing temperatures? What logo opposing teams will be staring at as they keep their eyes down, away from the Izzone, preparing to make a last-second free throw at Breslin Center? This logo change affects us, but no one bothered to ask us, and that is where the mistake was made.

If you are in that Facebook group, too, I think you will notice how many fellow students and fans have submitted their own designed logos to the group, and then you will probably notice how a lot of people seem to like them. We’re not afraid of change, we are just afraid of that ugly thing Nike calls a logo. But why I am not surprised that we can create a better logo? Of course an MSU student is going to be able to design a new or updated Spartans helmet logo better than any Nike employee. This logo isn’t just a project at work. This logo is part of our identity as Spartans. It doesn’t take much to design a tattoo, but it takes a lot to tattoo that design on your body for life. No student is going to design anything they wouldn’t be proud to wear on game day or see emblazoned all around our campus. You should have more faith in your students, alumni and fans, and I sure hope it doesn’t surprise you to find out that your fans can create something much better to represent this school. Don’t sell out to Nike and their branding of college sports. We have the best design team right here. I like to call them Spartans.

Jeff LaPalme

food science junior

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