New pizza eatery, LOTSA, to open Tuesday
LOTSA Stone Fired Pizza will be opening a new location in East Lansing, filling the vacant space once occupied by clothing retailer, VILLA.
The restaurant, which will be located at 115 E. Grand River Avenue, opens Tuesday. It serves pizza and salad, and boasts that it takes five minutes from the time a customer orders to the time their pizza is done.
Between Harrison Road and Hagadorn Road, there are already six pizza places along Grand River Avenue. LOTSA will be the seventh, and Blaze Pizza is slated to open sometime this spring.
These launches come as part of a Tri-County Regional Planning Commission initiative to revitalize the Michigan/Grand River Avenue Corridor. The revitalization efforts include business development, creating affordable housing and the implementation of a rapid transit system through CATA with boarding platforms and dedicated travel lanes.
Economic development efforts in the Grand River Corridor contributed to LOTSA's decision to come to East Lansing, Colmont Restaurant Group Chief Operating Officer Anthony DiGangi said.
"We felt it was good timing for us to be in this location," DiGiangi said.
DiGangi said he believes LOTSA is different from other restaurants in East Lansing.
“Sometimes you get the quick pizza, but it’s just not good quality,” he said. “We’re not cutting any corners in our product. It’s a high-quality product for a really good price.”
In honor of their grand opening on Tuesday, customers who visit between 11 a.m. and midnight can buy a build-your-own pizza for $3, according to a press release.
LOTSA has been developed for a college market, as both a late-night spot for students and a lunch option for faculty and staff, DiGangi said. Five of six national LOTSA locations, including the one set to open in East Lansing, are in college towns.
“College students go out at night and, before they go home, it was a place where they could go,” he said. “They can meet up and get some food in their stomachs, a bottle of water and head home.”
This will be the sixth LOTSA location in the country and the first in Michigan.
LOTSA’s regular hours of operation will be Sunday through Wednesday from 11 a.m. to 11 p.m. and Thursday through Saturday from 11 a.m. to 3:30 a.m.
“We’re really excited to join the community on Tuesday,” DiGangi said.