Political advertising takes negative turn in 2016
Research by the Wesleyan Media Project at Wesleyan University claims negativity in campaign ads has been trending upward for years, and that this September political ads were comparatively more negative than the same month in the 2012 presidential election. Kjerstin Thorson,rm an assistant professor in the MSU Department of Advertising and Public Relations, said negative advertising as a whole is an effective tactic. “We don’t like it, it makes people kind of cynical about elections, but it does mobilize people to turn out because it sends a signal that we should be worried about the election, or that it might be close,” Thorson said.
















