MICHIGAN
The terms Alari Adams learned in business classes - market principles, systematic risk, cost of capital, sales forecasts - are good in principle, she says.
But as she introduces a new fuel-saving business venture to East Lansing, it's time to put them to work.
Adams, a general business administration and pre-law senior, will begin to market and sell fuel conditioners out of her East Lansing apartment, targeting MSU students, faculty and staff, she said.
Advertised as gasoline saving and environmentally conscious, the fuel conditioners are ceramic magnets that attach to the fuel line on cars, trucks and boats - basically anything that burns gas, Adams said.
After hearing students complain about high gas prices keeping them from traveling on Labor Day weekend, she talked with her father about franchising his distribution business of Magnon Energy Group Inc. products into East Lansing.
She has about 50 units for sale in her apartment, each about $100.
"I heard how discouraged (students) were, how they couldn't go anywhere for Labor Day weekend," Adams said.