Finding a common ground
More than 70,000 people were drawn by the sounds of artists such as Blue Oyster Cult, Gavin DeGraw and Journey during Lansing's Common Ground Festival last week. Visitors flocking to the weeklong event for music, food and entertainment helped generate an estimated $3.5 million into the city's economy, festival spokeswoman Malinda Barr said. But estimating the total economic impact a festival can have on a city is difficult, said Donald Holecek, director of MSU's Tourism Resource Center.