FEATURES
MSU fans love to show off their Spartan pride, and on football Saturdays on campus, its easy to spot thousands of MSU faithful showing off their love for their team with commercial products.
Fans can stay dry under an MSU E-Z UP Instant Shelter, relax on an inflatable MSU chair or folding tailgate chair, wear an MSU cap and check their MSU watch to make sure they get into the stadium before kickoff - all while cooking some bratwursts on the grill, topped by an MSU grill cover.
Terry Livermore, the manager of MSUs University Licensing Programs, said there are 500 companies under license from MSU and they experience about a 20 percent turnover per year.
Livermore said the universitys royalty rate is 8 percent of the wholesale price and revenues are down 6 percent this year.
The money the university makes from royalties are split between the Academic Scholarship Fund, the Ralph Young Fund and Auxiliary Services, Livermore said.
Being a public institution, were sensitive to a companys request, he said.