Left, Ojai, Cali. resident Cheney Caldwell helps a student fix a hole in his jacket during Patagonia's Worn Wear College Tour March 31, 2017 at MSU Auditorium. Cheney is the assistant tour manager. "The last thing you're going to do is fix a $300 jacket," Cheney says. Patagonia hopes to decrease the amount of clothing that is tossed into landfills by teaching people how to fix their own clothes or find alternative ways to use them.