Macklemore's apology to Kendrick Lamar shouldn't be public
Among the questionable choices made at Sunday night’s Grammy Awards was Macklemore’s decision to publicize a private apology between himself and Kendrick Lamar.
After his triumph over Kanye West, Jay-Z, Drake and Kendrick Lamar for Best Rap Album, Macklemore apologized about the win, texting Lamar: “You got robbed. I wanted you to win. You should have. It’s weird and sucks that I robbed you.”
A text. A private communication between two parties. So how does the public know?
Macklemore displayed it to more than 2,500,000 people via Instagram.
What could have been a sincere gesture from one artist to another is now a public act. But more perverse. Because he publicized the action, it revokes all authenticity. It’s vanity. It’s as if Macklemore performed the apology for public image.
As a popular artist, Macklemore communicates with many audiences.
If he feels another artist is more deserving of a win, there a variety of platforms from which he can say so. He can address his fans on social media. He can call the artist. Each platform is defined by a level of intimacy which he tailors his message to.
When one repeats another’s private sentiments, it’s called gossip. When one repeats their own private sentiments, it’s called narcissism.