“We’ve spent a lot of our time focusing on making sure we go to students, present the opportunities and make sure that they understand the options that really exist, whether they’re concerned about financial barriers or academic preparation,” Landen said. 

Conducting out-of-state programming for prospective students has helped MSU attract a wider breadth.

“We hold programming within out-of-state regions where students may not have the ability to come to us,” Landen said. “At MSU, we refer to ourselves as a global institution, and the increase in non-resident enrollment is really exciting because it adds a new level to the campus community.” 

Jahshua Smith, the outreach and recruitment specialist at James Madison College, emphasized the dedication of university faculty who translate the programs that MSU offers for prospective students, helping students make informed decisions. 

“I’ve always wanted to attend MSU because I’ve heard they have really good programs, especially in human biology, and there are a lot of good clubs that are related to what I want to be in the future,” biology freshman Annie James said.

Mechanical engineering freshman Jason Frye was drawn to MSU because of the significant financial aid support and the academic rigor of his program. 

“Michigan State gave me a lot of financial aid, and it’s overall a great school,” Frye said. “The academics are really strong, and I know the engineering program is really strong as well.”

Jess Brandt, the assistant director of admissions at the Honors College, said community and spirit are a big standout for prospective students, and the legacy of alumni.

“There are truly many opportunities in a community eager to welcome you here, and MSU spirit is something that students seek out, whether they are interested in sports, music, theatre or the arts,” Brandt said. “I think there’s something for everyone to be excited about.”

But MSU isn't trying to "sell" students a certain kind of college experience, Smith said. 

“I think the reason we are trending towards being a dream school is that students are much more aware of what we have to offer.”