At a media roundtable Wednesday, Batt said he is open to adding a corporate partner’s name to Spartan Stadium.

"The changes in college athletics, like them or not, have created additional pressure on revenue," Batt said. "And so I think the 30,000 foot change that you've seen is that because of that pressure, we've got to consider more things that potentially we may not have done in the past."

Batt was brought to MSU to generate money. It’s a large part as to why he was hired, as in his previous employment with Georgia Tech and Alabama, he created a reputation that consisted of financial and fundraising upgrades. A move to change the name of Spartan Stadium could align with Batt’s previous practices: generate money and financially upgrade. 

He did not provide a timeline or name potential partners, but said any deal would involve MSU President Kevin Guskiewicz and align with the university’s goals and standards.

"The key is to find the right intersection between the business terms of an opportunity and aligning those with the institutional values of your university," Batt said. "The business terms have to be right, but at the same point in time, who the partner is also matters. There’s certainly lots of people that I'm sure would love to put their name on Spartan Stadium."

While there is no guarantee Spartan Stadium’s name will change, Batt said MSU will be aggressive in generating revenue and adapting to change.

"Our industry has gone under probably one of the most transformative changes in the last few years, really even accelerating into the post-House era," Batt said. "There's an opportunity to take ground right now. And so I think what you'll see from us is not being on our back foot, but instead being on the front foot, finding opportunities, being strategic about that path, and considering all opportunities to drive revenue."

The plan with NIL

Batt is taking a similar approach with name, image and likeness, aiming to turn change into opportunity.

"We're gonna do it above board here," Batt said. "And we're gonna be focused on opportunities that are within range of compensation, a valid business purpose that run through the NIL Go system. I believe our student athletes have real fair-market value NIL that can be monetized by partners to achieve not only the partner’s goals, but also student athlete’s goals. And so part of our job is to be in a place and in a posture that we're able to support that."

The NIL Go system requires athletes to register all third-party NIL deals above $600. It is meant to address pay-for-play concerns that have created uneven playing fields in college athletics.

Another way that Batt and MSU will take full opportunity of change is through revenue sharing, which allows schools to spend upwards of $20.5 million to pay student-athletes for their performances. While the $20.5 million is a starting point, the number is expected to grow year by year.

Batt also pointed to revenue sharing, which allows schools to spend up to $20.5 million on athlete compensation, a number expected to grow in coming years.

"We've moved kind of away from fundraising around collectives and we are very focused on working with our MMR partner to provide opportunities," Batt said. "Again, all those opportunities have to meet a valid business purpose. They'll need to be run through the NIL Go system by the student athletes and the partners. But it's an important part of where we're going to continue to evolve."

In just 86 days, Batt has signaled he does not plan to waste time in capitalizing on opportunities to evolve MSU athletics.