Wednesday, April 8, 2020

Snap Custom Pizza opens its doors on Grand River Avenue

February 16, 2020
<p>Snap Pizza located on the corner of M.A.C and Grand River Avenues on Jan. 27, 2020. </p>

Snap Pizza located on the corner of M.A.C and Grand River Avenues on Jan. 27, 2020.

Photo by Lauren DeMay | The State News

Snap Custom Pizza, a build-your-own pizza restaurant chain, opened its doors at the corner of East Grand River Avenue and M.A.C. Avenue this Saturday. 

Snap Pizza is co-owned by business partners Aaron Nocks, Peter Howey and Robert Wasserman, with nine additional locations across Philadelphia, Newark, Delaware and Ann Arbor, Michigan. 

Offering a selection of pizzas, salads, grain bowls, breadsticks and soup, Snap Pizza takes pride in their homemade approach to serving, which separates them from other pizza restaurants in the surrounding area. 

“We’re very chef driven, like with our salads, we make all our own dressing,” Aaron Nocks, co-owner of Snap Pizza said. "We make it all, we don’t have any freezer in the restaurant or anything like that. We make all our dough fresh and I think that makes a big difference.” 

Moving forward, Nocks said they’re trying to evolve as a company, looking to build more stores and to expand their menu in the process. They hope to further differentiate themselves from other pizza chains by building up a unique and changing menu, offering seasonal pizzas and ingredients. Among these, Snap Pizza currently offers pineapples and a signature “mac ‘n’ cheese” pizza. 

According to Nocks, Snap Pizza presents a healthier option to dining in both their chef-driven approach and ingredients. Rather than using high-fructose corn syrup in their fountain drinks, they produce their own batches made with natural cane sugar.  

“We take pride in our product,” Nocks said. “It’s like fine-dining but quick, we have a really nice-looking place.” 

For customers experiencing Snap Pizza for the first time, they said it did not disappoint.

“It’s really, really, really good,” Becky Greenbury, a resident of East Lansing, said. “It’s excellent … and fresh.” 

Evelyn and Peyton Greenbury, additional customers of the restaurant, underscored this, praising the taste between bites of food. 

Snap Pizza will host an official grand opening event from 11 a.m. to 8 p.m. on Thursday, Feb. 20, offering free pizzas and salads to everyone that attends. 

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