Media and information senior Aidan Barrer, who goes by Bizzair, created his third MSU sports video — “The Fashion.” Before his latest one, he created “Cookin’ Up,” which capped about 8,200 views — but his most recent passed that up with 10,400 and growing.

There is one person that helped created the final products for both of these artists — telecommunications, information studies and media master student Mike Kidd.

As a teaching assistant for telecommunication audio classes at the College of Communication Arts and Sciences, Kidd has found ways to fuel his passion for music and audio since his junior high schools days.

Once he started his undergraduate studies, he switched from playing in bands and creating music to the technical side of producing it.

When he isn’t teaching or mixing the sound for WKAR programming, Kidd is working with undergraduate students, like Taylor and Barrer, to turn their products into high quality sounding pieces.

“It’s just been fun to work with these guys for a creative outlet from my own standpoint, since I don’t have time to write music as much anymore,” Kidd said. “It’s fun to be involved with it now, with the skill set that I am daily working with. It keeps me in the scene.”

Even though these videos are more “goofy” than serious, Kidd takes the audio aspect and treats it like business.

“You are still trying to make a good product — that does not mean the content necessarily has to be super serious,” he said.

“Green and White” parody

Taylor collaborated with finance senior Demarcus Leak and media and information senior Hunter Barlett to work on the video and editing to create the final, viral product.

“The idea popped in my head randomly and I knew I had to do it...I couldn't let the idea go to waste,” Taylor said. “We went to the Sweet Sixteen and Elite Eight — I told myself if we win, I'm making that damn video.”

When Taylor first approached Kidd, he was hesitant to put his name with the video because of copyright laws that might conflict with the beat used from the original song.

“I still was a little concerned because the beat, I’m pretty sure they used is the exact one from the song…the recording of the beat is copyrighted,” he said. “In the end, it is a parody and he is not making money off of it — it’s strictly for Michigan State pride reasons.”

Kidd took the original file that Taylor recorded and added echos, reverbs and made the sound crisp to create the final clip.

“I just kind of got the file and I couldn’t, unfortunately, work with any of the production on his vocals or delivery, but I could technically sit down and make it sound as best as I could,” Kidd said. “It helped that it was a parody of that ‘No Type’ video — I could listen to the song, listen to what they were doing, and try to mimic it.”

He said he never expected the video to become as big as it did.

Bizzair

After his video “Cookin’ Up” went viral after the Spartan’s win over Baylor at the Cotton Bowl, Bizzair decided to create a video for the basketball team because of their “amazing season.”

Media and information junior, Kyle Brow, and senior Benjamin Webber created and edited both videos.

During the production of “Cookin’ Up,” Kidd was there every step of the way, helping Barrer record his rap, cut and edit the clips and sound. But for his most recent video, “The Fashion,” Kidd was just there to help with the final technical needs.

Although he wanted to create the video, for the most part, on his own, Barrer asked for some guidance before he posted the video. Both sounds were created from scratch, unlike the “Green and White” video.

“It was nice because it’s fun to be creative and original,” Kidd said.

As a way to continue working with audio and help create these students’ videos, Kidd finds his time working with undergraduates rewarding and fun.

“When I was young and trying to make music happen and I didn’t have the technical abilities to make the product that I wanted, it was really disheartening for my own personal experience," he said.