To sponsor 200 families in Greater Lansing during the upcoming holiday season, a new student organization hosted a celebrity basketball game at IM West on Saturday .
The event, sponsored by On The Rise Entertainment, brought out celebrity names such as Morris Chestnut and Claudia Jordan.
Pooch Hall, star of the Showtime show “Ray Donovan” took to the court along with former NBA player Charlie Bell and “Why Did I Get Married?” star Lamman Rucker to face off against members of MSU’s National Pan-Hellenic Council.
President of On The Rise Entertainment K’Lynn Thomas said there was not a specific monetary goal but organizers hoped to raise enough to supply families with food, clothes, hygiene products and toys for the upcoming winter.
“We want people to participate in giving back to our community,” Thomas said. “It’s not all about partying and going out and drinking, this is a fun, positive social event to unite people in the community, outside of campus to come together with students on campus for something great.”
Becoming a student organization last spring, On The Rise Entertainment was founded for two reasons, to be social and to serve— a goal Public Relations Coordinator Lauren McGrier said she believed her organization accomplished at its first major event.
“We created an event that allowed students to have fun, relax and still support a good cause,” McGrier said. “We’re not sure how much we made… We wanted 1,000 people to show up — we had maybe 700 (people) but we filled a very large VIP section.”
“Kick-Ass 2” star Chestnut, who didn’t play in the celebrity game, said he wanted to come out for the event to show love to fans who have supported him for over a decade.
“It’s important for us to come out and give back to those who have supported us in our careers,” Chestnut said. “I was here 14-15 years ago when the movie “The Best Man” opened, so when a friend of mine… who used to work here at Michigan State, called me and told me to come out, that’s exactly what I did.”
Hall, former star of BET’s “The Game,“said the event not only supports families in the area but holds another special purpose.
“It’s really all about us coming together as a community and showing unity,” Hall said.
In the game though, Hall said the win did not come easy.
“I (was) playing basketball against these (fraternity members) who I think really believed Phil Jackson (was) going to walk through the door,” Hall said. “But I (had) a blast and I’m just happy to be here to help support and bring attention to something that deserves attention.”
Tyler Hendon, vice president of Alpha Phi Alpha Fraternity, said he was a little unprepared for the game, but was ecstatic to take part in something servicing the community.
“I’ve played a little basketball, but I’ll admit I wasn’t ready,” Hendon said. “This event brings awareness to problems in Lansing while still allowing people to have a good time supporting these issues.”
Rucker, who has starred in several Tyler Perry films, said he was pleased to be back at MSU once again for a good cause but was slightly displeased with the event’s turnout.
“It definitely should have been a lot more people here, but we’ll build up to that,” Rucker said. “This event is service, it shows morale, it’s community, it’s fun, it’s having a good time for a good cause. There was definitely a lot of people. Could there have been more? Absolutely.”
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