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Klondike to pass out 12,000 ice cream bars Friday at Akers

April 23, 2013

This Friday, students won’t need to do anything for a Klondike bar — thousands of bars will be given away for free after MSU came out on top against the University of Michigan in “Michigan vs. Michigan State Klondike Challenge.”

Klondike will be giving away approximately 12,000 of their ice cream bars at 4 p.m. in the courtyard behind Akers Hall as part of the Student Alumni Foundation’s Spring Frenzi.

Graduate student Jon Derhammer and three other students at MSU and U-M worked with application-maker Rivalries Unlimited to create the competition, which partnered with Klondike.

Students at the two schools downloaded and played two apps developed by Rivalries Unlimited, Tray Slider and Mad Bounce on Apple devices to earn points. The school with the most points would win a campus ice cream social.

Derhammer said MSU earned approximately 1,100 points, while U-M scored around 950.

He hopes at least several thousand students will come to get ice cream.

“We wanted to try this out now, but we’re hoping to bring this back in the fall,” Derhammer said.
“When students get back to campus, we can do it again at Michigan (and) Michigan State and hopefully expand to some other schools.”

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