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Hollis: New logo to debut in April

January 21, 2010

New Spartan logo

A new Spartan logo will be part of a comprehensive brand and identity project, MSU Athletics Director Mark Hollis said in a statement Thursday.

The logo first appeared on the U.S. Patent and Trademark Office Web site.

“The Spartan logo, posted on the U.S. Patent and Trademark Office Web site, is a single element of a comprehensive brand and identity project that will be unveiled in April by Michigan State athletics,” Hollis said in the statement. “As in all branding, the power of a single symbol cannot be appreciated or measured outside the context of the total presentation.”

Editor’s note: The above picture is a tracing of an image obtained from the U.S. Patent and Trademark Office Web site. No files large enough to be reproduced in The State News were available.


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