Oh, Andrew Stamp, I do hope you were kidding about "Axe promises results, but doesn't deliver" (SN 4/05).

No product is strong enough to make hoards of horny college students jump even the most beautiful man in the world, although the beautiful man probably wouldn't need it anyway.

Let me explain the joys of creating an advertisement — exaggeration works rather nicely. Exaggerations are not exactly truthful either, and certainly even the densest person can realize this fact. Red Bull doesn't really give you wings, geckos don't talk, bears don't drink soda, or beer, and pterodactyls don't deliver for FedEx.

I am sorry you think you aren't particularly attractive, but what might help is the ability to differentiate between fact and fiction.

Sarah Elizabeth Schultz
advertising senior