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Former manager seeks funding for What Up Dawg? successor

July 2, 2015

What up Dawg?, the former popular late night food spot in East Lansing from 2011-2015, closed its doors in early May after not being able to generate enough sales to keep restaurant open.

However, after acquiring one of the What up Dawg? carts and getting the go-ahead from the former What up Dawg? owners, Austin is looking to bring the business back as a mobile hot dog cart company he can transport throughout the MSU and East Lansing communities.

Austin said originally he hadn’t planned on doing anything like this, but after seeing the amount of support he received after What up Dawg?‘s closure, he felt obliged.

"(What up Dawg?) was definitely a place for college students by college students,” Austin said. “I kind of just want to keep the business going in the city and the community and continue to serve the fraternities and sororities around campus.”

Austin’s GoFundMe page is asking the community for $875. The amount will cover business licensing, a bond, cart inspection fees for the year, food service license and a review fee.

As part of Austin being able to start the business back up as soon as possible, Austin said the company is likely to change names and become a new one all-together. At this point, he said it’s looking like his new company will be known as Wieners and More.

Austin said he’s looking to raise the money as quick as possible so his company can be ready by the time football season starts in the fall. It takes a minimum of 30 days before the cart can be licensed to operate.

“I’ve been thinking about the community and the multitude of relationships I’ve had the opportunity to build while serving great food,” Austin said in his GoFundMe page. “And I hope I can continue to have the chance to create a context for lasting memories.”

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