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Lansing Area Ukulele Group holds flash mob on campus

October 3, 2012
	<p>John French, a planetarium presenter at <span class="caps">MSU</span>, strokes his ukulele during the flashmob on Wednesday, Oct. 3rd, 2012, at the International Center. The Lansing Area Ukulele Group was there to promote the upcoming Ukulele Orchestra of Great Britain performance on Oct. 14 at the Wharton Center. Katie Stiefel/The State News</p>

John French, a planetarium presenter at MSU, strokes his ukulele during the flashmob on Wednesday, Oct. 3rd, 2012, at the International Center. The Lansing Area Ukulele Group was there to promote the upcoming Ukulele Orchestra of Great Britain performance on Oct. 14 at the Wharton Center. Katie Stiefel/The State News

On Monday afternoon, the typical hustle and bustle of the International Center at lunchtime briefly was interrupted when Lansing Area Ukulele Group, or L.A.U.G.H., took center stage and held a flash mob performance.

The event was led by L.A.U.G.H. co-founder Ben Hassenger. At precisely 12:30 p.m., he began a rendition of “You Are My Sunshine,” accompanied solely by his ukulele.

Hassenger said the flash mob was a way to promote the Ukulele Orchestra of Great Britain performance on Oct. 14 at Wharton Center.

“(A flash mob is) fun, unique and interactive,” he said. “It gets your attention more than a poster or advertisement.”

The mob only lasted a few minutes. Quickly after Hassenger began singing, about 10 other L.A.U.G.H. members followed suit. The group performed “You Are My Sunshine,” the theme from the “Spider-Man” movies and the “MSU Fight Song.”

Doctoral student Kayla Musielak, who was in the International Center at the time, said the mob caught the attention of many students.

“I don’t know anywhere else on campus they could have gotten this many people to listen to them,” she said.

Wharton Center intern Meg Brophy said that even though the event passed quickly, planning did require attention to intricate detail. She was one of many organizers who began planning this past September.

But Brophy is no newcomer to flash mobs; she was a member of a flash mob in 2011 to help promote “Shrek the Musical.”

Brophy said that being a part of a flash mob can be a nerve-racking, but rewarding experience.
“You don’t know how people are going to react,” she said. “It’s a little bit scary, but it’s fun.”
Although Hassenger said flash mobs don’t require dance choreography, he did regret not incorporating some dancing.

“There are many musical flash mobs; music lends itself to such an occasion,” he said. “Too bad we didn’t get any hula dancers to join us.”

If anything, Musielak said, she at least got lunch with a show.

“It was really cute,” she said. “It was a happy performance for a lunch break.”

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