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Victoria's Secret PINK bus visits E.L.

September 29, 2009

From right, international relations freshman Morgan Zoroya and business freshman Mandilyn Kerr look through clothing at the Victoria’s Secret PINK Bus campus tour sale Tuesday at Harrison Roadhouse, 720 Michigan Ave.

Steak and sweatpants were at the same location Wednesday as Victoria’s Secret brought a PINK bus full of goodies to Harrison Roadhouse, 720 Michigan Ave.

PINK, a brand of Victoria’s Secret clothing that focuses on T-shirts and hoodies as well as underwear and other accessories, camped out in the parking lot of the restaurant from 10 a.m to 5 p.m. to provide women with piles of PINK apparel, including the PINK collegiate line of MSU clothing.

Because of the cold and rainy weather, the sale was moved into the foyer of Harrison Roadhouse, where hundreds of girls streamed in and out all day to take part in the promotion.

Some items sold from the Pepto Bismol-pink bus were items not yet available in stores, said Jillian Thomas, child development junior and an employee at Meridian Mall’s Victoria’s Secret location.

National representatives called the mall, Thomas said, and asked employees if they’d like to come out and work the sale.

Two or three employees worked a counter in the foyer of the restaurant while a few more were out on the floor of the event, arranging clothing and talking to students about the sale. An actual PINK bus was parked on Michigan Avenue to show passersby and drivers that the sale was happening.

Thomas said students were lined up as early as 9:45 a.m.

“We had a stack of MSU stuff that sold like crazy,” she said. “Most of it was gone by noon.”

The sale was part of a “holiday preview” of clothing that has just been released to stores or will not be released until October or November, Thomas said. The focus on the clothing sale was the promotion of the PINK fall and winter line, which has a series of warmer clothing including sweatpants and sweatshirts.

Last year, the PINK bus came to the University of Michigan’s campus, but sales at MSU’s location are expected to be higher than at U-M or other schools, said supply chain management junior Ali Evasic, a campus representative for PINK.

There was promotional material all over campus for the sale, Evasic said.

“We had a Facebook invite, and also had a street team handing out fliers in the dorms and the Union,” she said.

The MSU apparel line came to PINK after students voted on Victoria’s Secret Web site for schools they’d like to see featured in the collegiate line, Evasic said.

Evasic said the MSU line sells quickly in stores, potentially leading to the large turnout of shoppers at the PINK bus.

Advertising senior Lauren Boyle, who heard about the event through Facebook, was disappointed to see that most of the MSU apparel was sold out by the time she came to the event after class, at about 3 p.m.

“I wish they still had more MSU stuff because they never have it in stores,” she said.

One of the reasons Boyle came out to the event was for a special occasion.

“It’s my birthday, so I felt like treating myself,” she said.

Lindsy Bacigalupo, a communication and public relations junior and campus representative for PINK, said she made time between classes to be at the event nearly all day.

“I had an exam in the middle of all this madness,” she said. “But it’s been great.”

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