Friday, April 26, 2024

Students form company delivering groceries

September 29, 2009

Spartanicity co-founders Joe Brummitt and David Switzer talk about their new company, which allows students to order groceries online and have them delivered to their dorm or apartment. Spartanicity does not accept tips or charge delivery and will deliver groceries and other items the same day if they are ordered before noon.

In need of condoms, Cheetos or a new loofah? Order groceries and other essentials through Spartanicity and the problem is solved.

Spartanicity, a student-run grocery-getting company that officially launched early this month, is a way for students to get the things they need without having to worry about adequate transportation to the grocery store, said Joe Brummitt, finance senior and co-founder of Spartanicity.

The business is big on having comparative prices, Brummitt said, instead of having to buy overpriced items at Sparty’s solely for convenience.

“It brings a grocery-store-type deal to them instead of them having to suffer the prices,” Brummitt said.

The company runs through the Web site, Spartanicity.com, or by phone, where students and residents can place orders for food and other items and select a time when it will be delivered. If the items are ordered before noon, they can be delivered that evening. Otherwise they are delivered the next day, said David Switzer, a hospitality business senior and co-founder of Spartanicity. Items can be selected on the Web site and paid for online by credit card or in person with cash or Spartan Cash.

Brummitt and co-founder Adam Root, a finance senior, met with business law professor Craig Stilwell to discuss the possibilities of the project and what they needed to do to make it work.

The important thing when trying to form a business, Stilwell said, is taking the project seriously and making sure to move it to the next level.

“It’s important to know that an idea is not enough,” he said. “It takes hard work, attention to detail and creativity.”

Elizabeth Wilcox, an elementary education senior, shares her roommate’s car to make a trip to the grocery store about once a week. When Wilcox grocery shops, she stocks up so that she will not have to go more often, she said.

An idea like Spartanicity probably would benefit those who live on-campus more than those who live off campus, Wilcox said.

“When you’re in the dorms, it’s harder to get there,” she said.

Wilcox said male students might benefit from Spartanicity more to avoid having to shop.

“I think guys would like it better because they don’t want to deal with it,” she said. “They see shopping as more of a chore.”

Members of Spartanicity do not accept tips or charge for delivery, Switzer said. Their secret is working out deals with food and beverage suppliers so that they are able to stock up on items for a cheaper price.

“Originally when you’re on the phone with companies like Pepsi and Coca-Cola they try and brush you off because you’re just a bunch of college kids, but when we started ordering case after case of Arnold Palmers, they started to take us seriously,” Switzer said.

Not all items are bought through suppliers, however. Switzer said speciality items also can be ordered. A particularly unique item request came in last week when a student called to ask Spartanicity to find them a digital cable converter box, Root said. Members searched to find the cable box and got it to the student the next day.

Big sellers within the company, which has an office in Campus Village apartments, 1151 Michigan Ave., are Ramen Noodles, deodorant and condoms, Switzer said. Most deliveries are made to Brody Complex, where students frequently put in orders for beverages such as cases of water because they are too difficult to carry onto a bus from the grocery store.

Switzer said students are not hesitant to order products such as condoms or even feminine hygiene products from Spartanicity.

“For a while, condoms were our No. 1 seller,” Switzer said. “Trojan Ecstasy condoms are flying off the shelves.”

As for selling alcohol, Switzer said members of the company looked into it but decided against it due to safety issues.

Support student media! Please consider donating to The State News and help fund the future of journalism.

“It’s a huge liability nightmare,” he said. “But we’ll pretty much deliver anything else, as long as it’s not perishable.”

Discussion

Share and discuss “Students form company delivering groceries” on social media.